Analysis of Editorial Independence of HWM Singapore, April 2019 Issue

This analysis of editorial independence starts off with a brief quantification of the material and content. The inner front and both sides of the back cover show full page ads which is not unusual since magazines, like many forms of media, heavily lean on advertisements as a source of revenue. Of all 92 printed pages including the front and back, 13 contain advertisements. That works out to 14% advertisement coverage. This number is derived by including editorials that I deemed to be advertorials instead (Mathiasen, n.d.).

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