A Digital Chasm
The Fourth Industrial revolution is characterised by a host of disruptive and innovative technologies that blurred the line between the digital and physical world (Schwab, 2016). In Singapore, ride-hailing services such as Grab, Tada, Ryde and Kardi provide ease of access to private transport. Food delivery services such as Foodpanda, Deliveroo and GrabFood bring food to customers islandwide. Self-service kiosks are now a common sight across fast-food chains. A society that transacted in cash and cheques now does the same thing with the wave of a phone. Carousell connects buyers and sellers all over Singapore. In industries everywhere, agile startups challenge existing titans with new ways of serving customers (Dodgson, Gann, Wladawsky-Berger & George, 2013).
The Media Landscape
Media and content consumption underwent a period of evolution in the last two decades. Traditional media such as television, newspapers, magazines, radio, print ads and books not only retained their material nature but took on digital forms in video streaming services, websites, e-zines, podcasts and electronic books that transcended the constraints of their physical counterparts. While traditional media can still be readily found and remain in widespread use – albeit declining, the younger generation of Singaporeans and a growing body of the elderly population have taken to the new, efficient, and evolved forms of media that have proliferated through all facets of society (Leong, 2016). However, media platforms are still evolving and continue to disrupt entire industries. In the interest of reaching out to citizens, the government must acquire a keen understanding of how Singaporeans use the internet and consume digital media in these changing times.